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--- holray:maintain_list_labels [2022/09/28 14:38] – rachel
+++ holray:maintain_list_labels [2022/09/29 14:37] (current) – rachel
@@ Line 7: / Line 7: @@
 When a booking is made, the booker will have been asked about permissions to receive email or postal marketing. This is very important because if they ask to not receive something, and they then receive something, they can complain to the ICO who inturn, can fine you, the marketer, for ignoring these preferences. However, as always there is a caveat/ loop hole. If you can prove that you have a legitimate interest in contacting a customer (they have left their phone at your office, or more loosly you can offer them a X% discount if they book with you now) you can ignore their preferences.
-Rules to remember: if you are sending postal marketing literature, you can include those who have opted out of email marketing, and likewise, if you are sending an email, you can ignore postal marketing opt-outs, because bookers who have said no to emails are happy to receive brochures and such like in the post, and those who do not want to receive any postal literature are happy to receive emails. There will be some who opt out of both, and some who opt out of neither.
+Rules to remember: if you are sending postal marketing literature, you can include those who have opted out of email marketing. Likewise, if you are sending an email you can ignore postal marketing opt-outs, because bookers who have said no to emails are happy to receive brochures and such like in the post, and those who do not want to receive any postal literature are happy to receive emails. There will be some who opt out of both, and some who opt out of neither.
 I have completed the criteria, look carefully at my options. I can export it to excel, to manipulate and then upload the list to an email provider (such as mailchimp) or a printer for addresses.